ANALISIS POTENSI AGRO-EDUWISATA DARMAGA ALAM KAMPUNG HEGARSARI DESA TANJUNGSARI KECAMATAN SUKARESIK KABUPATEN TASIKMALAYA

Abstract

This research aims to explore the potential for agrotourism in Darmaga Alam, Hegarsari Village, Tanjungsari Village, Sukaresik District, Tasikmalaya Regency. Agrotourism combines agricultural activities with tourism, providing an educational experience to visitors. The methods applied in this research include field surveys, interviews with local residents, and analysis to identify existing strengths, weaknesses, opportunities and threats. Research findings

show that Darmaga Alam has significant potential for agrotourism development thanks to the diversity of local agricultural products, natural beauty and rich community culture. However, there are challenges such as inadequate infrastructure and ineffective promotion that need to be overcome so that this potential can be maximized. It is hoped that this research can provide strategic recommendations for the development of sustainable agrotourism in this area, so that it can increase community income while preserving the environment